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Program
2019 Thematic files
Customer Knowledge Data
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Consent: focus on ePrivacy regulations
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Engage end-user with mobile data
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Precision Marketing, the brand-retailer partnership
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Tracking: counting discrepancies between tools
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Build customer loyalty with local marketing
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Acquisition: data profiling techniques
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Marketing and customization: about the Qualifio tool
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Allo Media: Call tracker and voice cookie in marketing campaigns
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Gaspard Koenig: "Everyone can decide how their data is used"
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Altima and Ubisoft: Data tech, customer experience, organizational constraints
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Mazeberry: Attribution model, what use for companies?
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Dolmen: Place of the point of sale in data collection
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DMP: what are its uses in a marketing strategy?
Customer Relationship Engagement
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Customer relationship: what levers can optimise it?
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Customer loyalty and post-purchase strategy
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Data and increased CRM performance
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Marketing and commitment: putting people at the center of everything
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Google ads: how to target customers more effectively?
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Gameloft: Gamification, what is the role of the video game in advertising?
Customer Experience
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Customer experience: the impact of Design Thinking
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User experience: the keys to optimisation
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Customer experience: Euler Hermes strategy
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Customer feedback: humans in digital strategy
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Persado: AI is at the service of semantic optimization!
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SMS and mobility: focus on IBM solutions
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Useradgents: Vocal, the impacts and the technological contribution of the assistants
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Reputation.com: Digital customer experience, how to constantly improve it
Advertising
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Marketing affiliation: a lever for digital
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Internalisation: what impact on organisation?
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SEA and social networks: Zadig&Voltaire success
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Optimise your AdWords campaigns like an expert
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Orixa Media: Marketing automation, combining attribution and audiences
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Converteo: What are the consequences of internalization for media buying?
Brand Content & Brand marketing
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E-commerce: What is the value of web content?
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Influencer Strategy and Ambassador Programmes
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Product Information: focus on the benefits of Akeneo PIM
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Content Marketing : What impact on the customer journey ?
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Robert Zarader: "The sinews of war is the content"
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#influence Roundtable: Brandvocacy & Kpi
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