Let's dare the customers experience!

The 8th edition of One to One Biarritz gathered 700 leaders, brands and solutions providers to inspire the customer journey of tomorrow.
Since day 1, we have known how to boost the best relationship, facilitate, bring together but also to take you by surprise.
After months of instability, pandemic and limited social connections, authenticity was at the core of the 2021 edition. In 2022, the dynamic has changed. The desire for renewal is bubbling up. Boldness is needed.

Brands: let’s be daring!
So, what did we talk about during these 3 days in Biarritz? We discussed how brands communicate, share, and build together with their communities. Because in this relationship, everyone can and has to add value to it. This is the essential condition to create a righteous brand experience.
Brands’ role has extensively changed over the last 24 months. Customers have rethought their priorities and only two have triumphed: keeping what’s useful and what brings pleasure. To keep what’s useful we need to use it at least a bit. What brings pleasure is this step on the side, the unexpected, the tiny little thing that makes a difference.
For brands, there’s no other choice than DARE.
And for us, the customers? Our role as consumers is more complex and more demanding. We have to buy sustainably, we have to measure the impact of our purchases, check the quality and the supply chain of our products, recycle… and in the meantime deal with new needs. In short the new consumption basis is full of contradictions. Consumers must make choices; they are ready to DARE.

How to create value in customer experience? How can brands shake up and renew customer relationships?
We don’t create tomorrow’s codes or rules by doing like everyone else or standing in our comfort zone.

Let’s DARE the customer experience!