pixel facebook

Authenticity!

In 18 months, we will have changed paradigms a thousand times. At first sincerely convinced of the possibility of a "world after", we slowly shifted towards a more realistic perception of our future: agile and multiple we hope, non-permanent and volatile probably, complex certainly.

What this tells us is that the timescale has changed; where performance could only be in the long term, it is now reviving shorter-term issues. This form of emergency accelerated by several years a movement that was already underway: brands must be on an equal footing with their customers, they do not need to be at all costs one step ahead of the curve. them! They collaborate in confidence with their communities, they progress on new technologies in good understanding and with transparency, they act and innovate with a view to a more responsible and more sustainable business.

We come back to basics, welcome to the era of Authenticity! From ethical marketing, to the “human first” of personalization, including proximity in the new customer experience, Authenticity is the common thread that can be found in all the major market trends: let's explore it during these 3 days in Biarritz!

Whether it is thanks to the innovative solutions of the partners / solution providers, to the exchanges and good practices that you can share with your peers during workshops and networking moments, or via the keynotes which will draw the “Big Picture” of Authenticity ... One to One Biarritz will be one of the first opportunities to get together for the community. It is by coming together "physically" that each industry will be able to put itself back in a positive position with regard to the future.

Meeting face-to-face also means finding a form of authenticity in our professional relationships, no longer through the screen, only social ties! So it seemed essential to us this year to celebrate the relationship between a provider and a brand because it is from this that customer experiences are born, those that One to One Digital Marketing has been working to promote and challenge for 7 years.

For the first time, the event is partnering with Stratégies, the essential magazine for communication, marketing and media, and created a One to One category of the Strategies Grand Prix for Customer Experience, especially for our participants. !

We look forward to meeting you, doing business, getting inspired and networking in the incomparable - and of course authentic - setting of Biarritz!

More about the programme 

Real feedback from customer experiences, the One to One Biarritz expert workshops respond to current advances and issues. Discover the summaries of the best customer use cases 2019!

Read more

Thank you to all participants for this beautiful edition!
The community of digital actors were gathered in Biarritz on October 9, 10 and 11 2019. An unique opportunity to discover the lastest insight and new content, the workshops of the best customer cases in the sector, activities, entertainment, and experiential evenings 100% Biarritz.

Read more

Discover the "Couch Interview" by Charlotte Bricard, the new interview format launched by One to One digital marketing Biarritz. The "Couch Interveiw" is the best way to find out a little more about the prestigious guests who make the One to One community.

Read more

The Editorial Board

A program carefully drawn up by digital marketing professionals in France

The One to One Biarritz editorial board is composed of representatives
of renowned brands and key industry institutions.
It selects, prior to the event, the subjects to be covered by
the conferences to respond as closely as possible to
the key issues of the market.

It's said !

Which topics will be covered during One to One Biarritz?  Here are some testimonials of the editorial board members who share their knowledge.

Catherine Réju

General Director of Adetem, Catherine Réju is a member of the Editorial Committee One to One Biarritz for the 2019 edition.

Julien Schneider

Group Chief Digital Officer, Lacoste

David Bernard-Bret

Marketing Strategy Director at Eurosport, David participate for the second time as a part of editorial board of One to One Digital Marketing Biarritz 2019.

David Nedzela

Marketing and CRM Director for FNAC-DARTY Group, David Nedzela is joining the editorial board of One to One Biarritz.

Stanislas Duthier

Stanislas Duthier is Digital Director EMEA at L'Oréal. He will be a part of One to One Digital Marketing Biarritz 2019 as editorial board member.

Bruce Hoang

Bruce Hoang is a historical member of the One to One Biarritz Editorial Board and will be taking part in the 2019 edition this year!

Lucille Bie

Global Digital Manager at Institut Esthederm Groupe NAOS

Marie-Aurore Canton

Regional Digital Director EMEA at Shiseido, Marie-Aurore Canton is a newcomer on the editorial board of One to One Digital Marketing Biarritz.

Fabienne Blanquart

Head of Social Intelligence at CANAL+, she is aprofessional of translation of social insights into shares and a member of the editorial board of One to One Digital Marketing Biarritz. 

Sylvain Caubel

Director of Communication, Digital and Crm within the BEABA brand, Sylvain Caubel is a member of the Editorial Committee One to One Digital Marketing 2019

Olivier Carrette

VP Digital & Omnicanal at Celio

Olivier Laborde

Head of Marketing, Innovation & Digital, Natixis Assurances | Author
Olivier LABORDE, Marketing Director, Innovation & Digital, NATIXIS ASSURANCES

It was once again very inspiring and rich in meetings, not to mention the touch of conviviality.

Olivier LABORDE, Marketing Director, Innovation & Digital, NATIXIS ASSURANCES

Adrien GUERRA, Marketing Director, NAMCO BANDAI PARTNERS

A delighted guest on all the points! Your event is unmissable to me!

Adrien GUERRA, Marketing Director, NAMCO BANDAI PARTNERS

Fabienne BLANQUART, Strategic Marketing & Studies Director, CANAL+

A quality event during which you can meet new contacts, optimize meetings and get to the heart of subjects. Also a nice moment with the partner who invited me. Congratulations!

Fabienne BLANQUART, Strategic Marketing & Studies Director, CANAL+

5 / 7 oct. 2021 Biarritz

#1to1Biarritz