One to One Digital Marketing Biarritz pushes the experience even further and make an appointment to market players from October 5 to 7, 2021

In October 2021, One to One Biarritz is one of the first opportunities to bring together the Digital Marketing community, at a time of high stakes. This 7th edition allows participants to discover new digital solutions, take stock of the latest trends, leave with new tools, contacts and ideas, in the service of recovery but above all ... a moment of discussion! 

The DNA of the event remains the same ...

With 3 days of conferences, business and networking in the incomparable setting of Biarritz, the event will be launched with an exclusive opening keynote "what marketers should do whenever there is the next economic downturn!", Moderated by Samuel Scott. A former editor and marketing director in the high tech industry, Samuel Scott is now a professional speaker, marketer, columnist for The Drum and a member of Toastmasters International. 

... But take the experience even further in 2021

One to One Biarritz wishes to reward digital marketing players for their agility and creativity since the changes imposed by the pandemic. To do this, One to One Biarritz has joined forces with Stratégies, the leading magazine in the world of communication, marketing and media, and decided to open a category for One to One and contribute to the Grand Prix Stratégies de The Customer Experience 2021, Grand Prize recognized by the profession because it designates and rewards the best customer relationship campaigns and promotes the creativity and strategy of companies. 

The customer experience, a major marketing issue

The customer experience is the key to allowing brands to maintain the link; more generally, the customer experience is more than ever a major marketing issue. This is a new era, that of the experiential economy where attention, service and entertainment are called upon to attract and retain consumers in search of emotion, discussion and sharing. The achievements will be judged on the basis of the issue, the objective of the campaign: to win new customers, retain them, sell them a product or a service with ever greater efficiency, reinforce a brand preference... 

The Grand Prix Strategies for Customer Experience 2021

The jury for this Grand Prix will be made up of professionals from agencies and the corporate world, understanding the issues of brands in their complex relationships with their customers. The Prize-giving evenings will take place on Wednesday October 6, 2021 within the framework of the One to One Biarritz fair only for the One to One category and on Wednesday October 13, 2021 in Paris for the full list of winners. All transactions carried out between February 2021 and June 2021 can be presented until Thursday, June 17, 2021.