9:00am - 9:30am : Participant's Welcome

9:30am - 12:00pm : One to One Meetings                                      

11:30am - 12:30pm : Opening Conference

Introduction with Sonia Mamin, Director of One to One 

Part 1: « Let's dare the customer experience » and Facts & Figures with Thomas Husson, Vice President, Principal Analyst at Forrester Research

Part 2: « Always dare, sometimes give in, never give up » with Peggy Bouchet, sailor and entrepreneur

12:30pm - 14:00pm : Lunch at the Casino Barrière                                    

14:30pm - 15:00pm : Fireside chat… Daring inclusion and diversity for marketing

Moderated by David Bernard Bret, VP Marketing Warner Bros                    

14:00pm - 19:00pm : One to One Meetings / Experts Workshops                                   

15:30pm - 16:00pm : Dare to pitch! Impact                             

17:00pm - 17:45pm : Keynote Tiktok                               

17:45pm- 18:15pm : The Talk with Axel Dauchez, Founder of Make.org « Conversational marketing: how participative democracy methods are needed to re-engage consumers »                         

20:30pm - 23:30pm : Digit’Halles networking evening at the Halles de Biarritz 

9:00am - 9:30am : Participant's Welcome                 

9:30am - 12:00pm : One to One Meetings / Experts Workshops                               
11:30am - 12:00pm : Fireside chat... Metavers : why and how do we get in there? Do brands have to created their own Metaverse platform and/or should it invest in an existing one? » Moderated by Olivier Laborde, Leader Innovation, Writer of "Innovate or die" and "Social commerce" with Morgane Lopes, Ecommerce Marketing Director Printemps.com

12:00pm - 12:30pm : Keynote Sinch

12:30pm - 14:00pm : Lunch at the Casino Barrière                                  

14:00pm - 19:00pm : One to One Meetings / Experts Workshops                                           

15:30pm - 16:00pm : Dare to pitch! Impact                                

17:00pm - 17h45pm : Keynote Braze

17:45pm - 18:15pm : The Talk with Laurence Devillers, Professor in artificial intelligence, CNRS                     

20:30pm - 2:00am : Networking evening at the Hôtel du Palais

9:00am - 9:30am : Participant's Welcome                            

9:30am - 12:00pm : One to One Meetings / Experts Workshops                                       

11:30 - 12:00pm : The Talk with Marc Obéron, film producer & founder of the Cinema For Change Festival and                           

12:00am - 12:30pm : Fireside chat... The new narratives: design fiction, storytelling & regulatory obligations with regard to climate issues moderated by Fanny Auger, Brand Director of Nature et Découvertes

12:30pm - 14:00pm : Lunch at the Casino Barrière                                      

14:00pm - 16:00pm : One to One Meetings                                           

14:30pm - 15:00pm : The Talk with philosopher and novelist Charles Pépin « The virtues of failure and innovation, a philosophy of boldness »

16:00pm : End of the event