Sébastien Bismuth is a reflection of the UNDIZ brand he has been managing since 2012: a dynamic, free and daring entrepreneur.

At 18, curious and intuitive, everything starts after a trip to Brazil where he decides to launch a line of fashion accessories with a friend. Fast moving from the import, with the Bistar brand, to Retail, with the Moa brand, the company becomes the market leader in 5 years.

Laurent Milchior, CEO of the Etam Group, wanted the brand UNDIZ, launched in 2007, a start-up, anti-conventional and cheeky. He then chooses Sébastien Bismuth who joined the brand in 2012 whose challenge is to grow a brand already at the top, cultivate a place of troublemaker lingerie on the market and develop the brand internationally.

His credo: innovation! The latest example is the launch of Undiz Machine, a brand new store concept, in Toulouse and Paris in 2015, and in Strasbourg at the end of August 2016, which further positions the brand as a precursor to new retail trends.