At a time when the consumer wants to experience shopping experiences, give meaning to his consumption and feel involved in its relationship with brands, how to personalize the message and the offer, bring added value and use the data to put the consumer at the center of the issues and generate commitment ?

Speakers :

Guillaume du Gardier, Nutella & Praline Interactive Media Manager West. & South Europe / Head of Digital at Ferrero France

Anne-Laure Brochard Merillon, Head of Digital Marketing, Peugeot International

Emmanuel Durand Directeur Marketing de Warner Bros

Animated by Nicolas Jaimes, Journaliset Digital / médias, Journal du Net