An alumnus of University College London (UCL) and holder of a DESS Euromédias from the University of Burgundy, David Bernard-Bret began his career in 2000 at TF1, where he was part of the launch team for the regional channel TV Breizh.

He then joined TF1 Publicité, then Eurosport's international advertising department, where in 2005 he took part in the development of the local advertising offer as well as the creation of the FIA World Touring Car Championship (WTCC).

In 2009, he took charge of the 'Media Offers and Revenue Management' department, which he left in May 2014 when he was appointed deputy director of marketing for the group. He then became responsible for the new brand strategy of Eurosport, whose new identity, "Fuel your passion", was launched in November 2015. He is now DISCOVERY SPORT Marketing Strategy Director for the Discovery Group.

A fan of 'Design Thinking', he claims an ethnographic approach to marketing, generating solutions.