_{Location: The Bellevue's Auditorium - Live broadcast at the Casino}

Part 1 : Trends around AI, Marketing and Customer Experience 

Nowadays it's been quite hard to miss all the fuss around generative AI. But how many brands can say they know how to use it? What are the ethical issues around data and CSR? What are the best marketing and customer experience habits on an international scale? To open this conference, Thomas Husson, VP & Principal Analyst, will sum up Forrester's latest studies and figures on AI and Customer Experience before focussing on current trends.With Thomas Husson, VP & Principal Analyst at Forrester

With: Thomas Husson, VP & Principal Analyst at Forrester 

Part 2: IA on the geopolitical stage 

After her acclaimed speech at the United Nations in New-York for the #AIforthePlanet, Amal El Fallah Seghrouchni will be answerring questions from Mélanie Benard Crozat in this outstanding talk for #1to1ExpClient #1to1Biarritz 

With: Mélanie Benard-Crozat, Founder of S&D Magazine and Amal El Fallah Seghrouchni, Executive President of AI Movement - UM6P - Professor @Sorbonne University, Member if the COMEST - UNESCO, Member of the Higher Council for Education, Training and Scientific Research

_{Location: Workshop room at the Casino of Biarritz}

Behavioral sciences have long been a source of inspiration for BVA, which was one of the first to use them in France for marketing issues. They teach us how experiences are memorized, and give us the keys to optimizing contact points, creating magical moments, elevating experiences and implementing the necessary behavioral changes via Nudge, particularly with customer-facing teams. 

In this 45-minute workshop, we'll deliver a concrete matrix from the behavioral sciences, linking it to one of your recent experiences. Then, by reframing it with the contribution of nudge, see how to go further and apply it directly to your current mission and/or issues. You'll leave with a concrete toolbox and a renewed desire to write new experiences for your customers...

Speakers : Stéphane Marcel, Global Chief Executive Officer at BVA and Fanny Auger, Founder The School of Life Paris / Entrepreneur

_{Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz}

More than ever, brands and companies are caught between a rock and a hard place. On the one hand, successive crises have led some to say that we have entered the era of permanent crisis. On the other, consumers and customers are more attentive and demanding in terms of ethics and transparency.

How can we reconcile these tensions and paradoxes? How can we remain ethical in a time of shock? Are labels like B-corp sufficient to meet current and future expectations?

We discuss it with Elisabeth Laville, expert in corporate social responsibility and instigator of the B Corp movement and label in France.

Speakers : Guillaume Ledit, Editorial Director, L'ADN and Florent Levavasseur, Consulting Director - Impacts, Utopies

_{Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz}

DSA, DMA, RGPD... so many acronyms you already have to deal with on a daily basis. If we want to make ethics and digital rhyme, regulation seems necessary. But who makes the law? And how are these regulations implemented in France? At a time of exponential development of AI tools, what is the data watchdog doing?

We discuss it with  a representative of the French Data Protection Authority (CNIL).

Speaker : Guillaume Ledit, Editorial Director, L'ADN and Alexis Léautier, AI Engineer at CNIL                                                                                                                                                                                                                                                                                                                                                             

_{Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz}

In this exclusive talk, 'ethical hackers' SaxX, ZaX and Doomer will (de)expose the vulnerabilities and attack surfaces to which brands are exposed, and share their quick wins and best practices with the audience. They will also discuss the place and role of white hats in tomorrow's society.

Speakers : Clément Domingo (SaxX), co-founder of the NGO Hackers sans frontières, Brice Augras (ZaX), President and cybersecurity researcher, BZHunt and Victor Poucheret (Doomer), CTO and cybersecurity researcher, BZHunt.

_{Location: Workshop area at the Casino of Biarritz}

This summer, Google is officially launching its new advertising solutions to compensate for the disappearance of cookies in 2024. If you want to find out all about this planned revolution and learn the meaning and secrets of Topics and Protected Audience, this workshop is for you. It will also be an opportunity to compare this new approach proposed by Google with other solutions on the advertising market. Clearly, digital advertising in 2024 will no longer be the same as it is today!

Speaker : Alban Peltier, Co-Chairman of the CPA 

_{Location: Workshop area at the Casino of Biarritz}

Discover the major consumer trends and the keys to success for brands favored by the new generation of consumers.
Generations Z & Y alone represent 37% of the French population and a total purchasing power of €385.2 billion, so it's clear to us that new strategies need to be adopted to win over this generation. We've established THE TOP 10 of their favorite brands, across all sectors, as well as a top 10 by product category.

Speaker : Vincent Redrado, CEO & Founder Digital Native Group and Fanny Kielbaey, Co-founder et Head of Martine Cosmetics

_{Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz}

Are NFTs a thing of the past? Will generative AI really become mainstream? Should we be afraid of crypto? Is Twitter dead and buried? Where do we really stand with biotech or quantum applications? And more generally: what trends will drive tech in 2023-2024? Fabien Aufrechter, Vivendi's VP web 3.0, will discuss the technological trends that will shape the coming months, as well as upcoming news. It's an opportunity to consider the social and societal impact of the technological solutions and applications soon to hit the market.

Speaker : Fabien Aufrechter, Executive Vice President, Web 3.0, Vivendi

_{Location: Workshop area at the Casino of Biarritz}

More than a philosophy, the quality of customer relations is at the heart of the strategy of SNCF Connect, the all-in-one service for sustainable mobility. In a context where AI is playing a growing role, particularly with the arrival of generative AI, new prospects are emerging for customer relations. Responding to the multiplication of interactions, hyper-personalization, responsiveness... the added value of AI is being confirmed and could pass a new milestone.

Speakers: Charlotte Bricard, journalist and David Nedzela, Chief Marketing Officer, SNCF CONNECT

_{Location: Room Nive at the Centre de Congrès Le Bellevue}

You think you know all about influencers on YouTube, Instagram or TikTok, but have you ever heard of B2B influencers? Well, today we're telling you all about it. How are companies integrating professional social media and influencers into their strategy? What communications operations have been put in place to boost a magazine, event or guide? Annie Abela, founder of La Brigade Du Web, and Jonathan Chan, member of La Brigade Du Web, will decipher the campaigns carried out for La Poste, Vivatech, Adobe...

Speakers : Annie Abela, founder of La Brigade Du Web, and Jonathan Chan, member of La Brigade Du Web

_{Location: Workshop area at the Casino of Biarritz}

Faced with the arrival of artificial intelligence tools in the office, some are panicking. Others are seizing the opportunity to keep pace with the times. Still others are prophesying the end of their jobs, or the automation of a large proportion of their tasks. But what's the reality? We discuss it with Sophia Galière, Senior Lecturer in Organization Theory at Université Côte d'Azur - EUR ELMI

Speakers : Guillaume Ledit, Editorial Director, L'ADN and Sophia Galière, Lecturer in management science at the Université Côte d'Azur, member of the GREDEG laboratory and specialist in issues linked to transformations in work and management.

_{Location: Room Nive at the Centre de Congrès Le Bellevue}

Studies on climate and biodiversity have been multiplying for several years now. Consumers are becoming increasingly informed, questioning their behaviour and even rethinking their habits in favor of more responsible consumption. But how can and should brands integrate climate issues into their communications and marketing? At a time when all companies are taking climate issues into account in their marketing and communications, where do we draw the line on greenwashing?

Speakers : Romain Roy, CEO, Greenweez, Gilles FICHTEBERG, President of the AACC advertising delegation and Soraya Delwart- Marketing Director/CMO at Tikamoon