Fireside Chat: "New Narratives: design fiction & storytelling in the face of climate change"
In 2020, at the World Economic Forum in Davos, a new initiative called "New Narratives" was launched to invite tomorrow's leaders to invent new narratives in order to "map out possible paths towards the paradigm shifts we must face." This call for one or more "new narratives" is ringing out everywhere. The climatic and environmental challenges to which we must respond imply, as we know, "a shift in civilization".
Fanny AUGER (Brand Director, NATURE & DECOUVERTES) and accompanied by Florence MARTIN-KESSLER (Founder & CEO,LIVE MAGAZINE)
Fireside Chat: Daring to be inclusive and diverse in marketing
In this chat, we will discuss the impact of the obstacles that can hold us back internally and externally and how to deal with them, but also what are the presuppositions for the brand? Finally, we will argue together on the real benefits that can be generated by a more inclusive marketing?
David Bernard BRET (VP MARKETING, WARNER BROS) and accompanied by Béatrice GODINEAU (Director of Brand Strategy and Customer Experience, SNCF Voyageurs)
Fireside Chat: Metavers, why do we go there? How to monetize it?
The metaverse phenomenon is just beginning, and brands are already faced with difficult choices: should they create their own metaverse or collaborate with an existing virtual world? And in the latter case, which metaverse should they choose: Roblox, The Sandbox, Decentraland or Fortnite? Should they buy a plot of land and build a store, or should they rent land and store? Many questions that this fireside chat will answer.
Olivier Laborde, Innovation Leader, Author of Innover ou disparaitre and Social commerce and Morganne Lopes, E-commerce Marketing Director at Printemps.com