No question here of greenwashing, this kind of "carbon offsetting" that has allowed many players to buy a good conscience and earn some points for their brand image. The stage of the awareness is largely outdated, place to the emergence of new models. And this is where ecology is without doubt the carrier of innovation, who are these actors who create value through the product? When did social responsibility cease to be a constraint to becoming a resource? How to overcome the taboo of business when talking about ecology?
Frédéric Bardeau, President CoFounder Simplon.co
SPEAKER ROUND TABLE
Dorothée Barth, CoFounder Jho
Gilles Baucher, Network Director Biocoop
Marc Violo, Marketing and Communication Director