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All about the - TRUE - digital place in organizations?

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The digital transformation of companies has led to profound changes in organizations: trades have evolved, have gradually adopted a technological "brick", and have naturally released the digital only IT competence.
Concretely, today, as boss of marketing / digital, how to manage my IT? And this unfortunate and unavoidable question: what governance of data?
Finally, can tech understand business? and can the craft speak tech?

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8 / 10 oct. 2019 Biarritz