Thursday october 10 | 11.30 AM - 12.30 PM
Spontaneously, creativity is associated with communication. But digital / marketing now manages as many channels as formats, which is more targeted at targets more and more sophisticated, and often themselves generating content! Marketing is the new creation of brands, a creator faced with countless dilemmas: how to manage volume vs quality? Can we produce creative content that is scalable? Are there as many rules and / or freedom as formats?
from 20 MINUTES, the daily newspaper most read by the French
from QUIKSILVER, iconic brand, creative since 1969
from CREAPILLS, the media of reference of creative ideas
from MEERO, the startup that uses AI to produce images