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Live, real time, ephemeral or organic containers... and creativity in all this?

You are an advertiser?

Spontaneously, creativity is associated with communication. But digital / marketing now manages as many channels as formats, which is more targeted at targets more and more sophisticated, and often themselves generating content! Marketing is the new creation of brands, a creator faced with countless dilemmas: how to manage volume vs quality? Can we produce creative content that is scalable? Are there as many rules and / or freedom as formats?

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8 / 10 oct. 2019 Biarritz