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Thomas Husson

Vice President, Principal Analyst at Forrester Research

Thomas is a vice president and principal analyst serving Chief Marketing Officers. Thomas focuses on technology innovations within marketing and its impact on strategies such as the disruptive role of technology in bridging the digital and physical worlds; new conversational interfaces, such as messaging apps, bots, and intelligent agents; and the role of mobile devices, including wearables and connected objects on shaping consumer attitudes and behaviors.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and WebSummit, and is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde. He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their marketing and digital strategies.

Previous Work Experience

Thomas has more than 20 years of experience in the marketing, digital and mobile space. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

4 / 6 oct. 2022 Biarritz

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