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October 7 – The new tomorrows… of a sustainable advertising !

Published on by Giliane Hamon - updated on

In addition to the adaptation they had to demonstrate during the crisis, brands had a high stake in their speaking. Commercial communications have been nearly shut down and discussion with consumers has changed paradigm. What do they expect from advertising today? What can still produce advertising effectiveness today? Is brand purpose the lifeline to keep the conversation going?

5 / 7 oct. 2021 Biarritz