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Program

Thursday 7 - 11:30 - 12:30 : Closing conference : Brand Purpose in a Schizophrenic Consumer World

Published on by Giliane Hamon - updated on

Join Samuel Scott for an exclusive keynote!

Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers.

In this inspiring keynote, Samuel Scott, a global marketing speaker and The Promotion Fix columnist for The Drum, will show how companies can navigate this complex environment and both help the world and sell more products at the same time.

An exclusive keynote from Samuel Scott, Editorialist for The Drum

5 / 7 oct. 2021 Biarritz

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