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Human first, the new customer relationship design

Published on by Oumaima Rouissi - updated on

The crisis has given rise to a real need for relationships, for attention. This is the end of the "bad and bad" sculpin, the algorithm is no longer the sole master in its palace. When we talk, for example, about personalizing content recommendations: a playlist can no longer be built solely on algorithmic affinity, it involves curation (a live poll for example); Either way, the recommendation shouldn't just be good anymore, it should be useful! Digitization has accelerated, to the point of excess! Paradoxically, we now perceive its limits and above all the clear observation: the human being is the final recipient, the customer relationship cannot do without the human hand!

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5 / 7 oct. 2021 Biarritz

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