Many expert workshops took place during the 2015 edition.
45 minutes of speaking to present your news, a customer case, feedback or for the launch of a product in front of a public aware of experts and decision-makers.
Data Management Platform (DMP) : myths and realities
Data, accelerator of all convergences of digital marketing
What strategy for brands on social media in Social Media Intelligence?
Communicate effectively with your prospects throughout their purchase thinking
Programmatic Branding and Performance feedback from Pierre & Vacances
2015 SEO best practices for an effective and sustainable strategy
Predictive Marketing: Giving meaning to data and deriving operational insights
Social Media: Turn your messages into meaningful conversations
Tessi Marketing Services
The CRM offer
The internalization of digital
Visibility, towards new standards
DMP and Data Onboarding: Value and Ownership of Data
Google Adwords, the latest news and beta tests
Realize the convergence between CRM and digital advertising thanks to Onboarding CRM
Video Moves Innovation (how to build a successful video marketing strategy)
From social data to consumer insights : the Danone case
Why unified marketing is no longer a myth
Big Data Vs Smart Data. What data is at the heart of your business to accelerate
Les nouvelles interfaces du commerce connecté Beacon, NFC, Apple watch, borne de prise de commande, social wall,...
From CRM to ECRM
The real benefits of a DMP
Relationship marketing and connected devices
3 Feedback on setting up a DMP
Mobile, the keys to success
The omnichannel at the service of the driveto-store: what innovative solutions to adopt in 2015?
Fraud email and phishing, how to avoid making headlines?
Service portals and contextualized content thanks to audience targeting
Data Driven Marketing: The future of marketing belongs to those who will master the Data
Social networks, new rules
NFC connected paper, a new acquisition medium that is 100% engaging and innovative
The revolution of Visual Marketing
International SEO: towards a global visibility strategy
POWERSPACE - NATIVE ADS
Native Advertising, good practices
DMP, what concrete benefits for advertisers
The real efficiency of the mobile: visibility, commitment, acquisition and loyalty?
How to create the customer's single view (SCV) from multiple data sources and terminals?