The moments and means of connection are multiple, the agility of the marks essential.

The multiplication of the points of contact is a force but can also prove to be a weakness if a coherent strategy between the different levers of action is not established.

The various connected interfaces (smartphone, PC, tablet, objects) allow users to consume content, services, products at any time of the day, the stakes of the brand are multiple: offer rich and personalized content, contextualized according to the moment and experience, sometimes in real time, and make interaction with the consumer easier and measurable in terms of conversion and sales.

Speakers :

Olivier Monferran, Digital & CRM Manager, General Motors France

Ariel Steinmann, Directrice Marketing & Communication d’Hellobank (BNP Paribas)

Frédéric Krebs, Directeur Marketing, Cinémas Gaumont Pathé

Animated by Nicolas Jaimes, Journaliste Marketing, Journal du Net