The question of the need for the digital transformation of companies no longer arises and is now at the heart of the reflections of the management committees as a strategic priority in all sectors and functions. When we talk about digital transformation, it impacts a lot of changes: products, services, customer relations, data management, employee management and organization.

The digital transformation is therefore a very complex challenge, and this in a very short time given the competitive issue and technological cycles that are shortening.

Examples of strategies that work.

Speakers :

Sophie Gourmelen, Directrice Diffusion, Marketing & Communication, Groupe Les Echos

Nicolas Petit, Directeur Marketing et COO Microsoft France

Olivier Laborde, Directeur Marketing, Innovation et Digital, Groupe Natixis

Animated by Stéfanie Moge-Masson, Editialis