Why, how and where to go in terms of content to enrich the consumer experience?

Spotlight on best practices.

Speakers:

Rodolphe Roux, Group Marketing Director, Pierre & Vacances Center Parcs Group

Michael Aidan, Marketing VP Danone Waters (CMO) & Head of Digital Danone Group

Stéphane Knapp, Marketing Director, Lego France

Patrick Hoffstetter, Chief Digital Officer, Renault

Animated by Thierry Dérouet, Editor in Chief of Marketing Magazine