ow to integrate a multichannel approach (All points of contact, means of payment, socialization and digitalization of the point of sale). How to manage the fragmentation of the audience? Should we go to everything responsive / mobile friendly?

Speakers:

Jean Noel Penichon, Digital Director, MC Donalds

Philippe Thobie, Brand and Marketing Director, Monoprix

Yves Tyrode, Managing Director, Voyages Sncf.com

Animated by Geneviève Petit, Founder, Petit Web