Nathalie HOFFHERR is currently in charge of Digital Marketing at BIC’s European headquarters. She has defined the European digital marketing roadmap and implemented ecosystems centralizing both content creation and media buying. Her main challenges today are to drive digital transformation, increase brand awareness and engage consumers across all channels to develop sales both online & offline.
Nathalie joined BIC Europe in 2011 as Marketing Manager Stationery, managing an international team in Paris and covering a geographic scope of 23 subsidiaries with the objective to reinforce BIC’s leadership in Europe within the Stationery market. She worked on very successful digital campaigns such as Perles du Bac and the Hunter and the Bear for Tippex.
Nathalie began her career at Unilever France in 2003, working in various Sales and Marketing positions. She developed the Personal Care category (Dove, Axe, Brut, Rexona) for Carrefour as Category Manager and launched successful digital campaigns on the Axe brand as Senior Product Manager.
Nathalie is an MBA graduate from the ESSEC business school and attended courses in the full-time MBA at the Warwick Business School. Nathalie speaks French and English.

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