We talk about uberisation of the economy, we do not know where the disruption can come from, and the consumer has now taken power. The brand is no longer alone in creating content, with mobile taking more and more space and the multiplicity of video platforms, consumers become videographers, journalists, columnists. They can become powerful allies in promoting your brands as long as you know how to talk to them, interact with them and engage them. So should we observe passively or take the lead through a participatory approach? But how far to go in co-creation? What is the red line not to cross? Because if the customer is king he is not always ROIste ...

Speakers:

Beatrice Judel, Directrice Marketing et Communication, Pierre et Vacances

Stephanie Peterson, VP Marketing et Strategie de Runtastic

Catherine De Bleeker, Global Marketing Manager, Delsey

Maryline Lacaze, VP Marketing et Strategie , La Compagnie des Alpes