Technology had failed to make advertising more attractive ... until the dizzying arrival of DMPs in the AdTech landscape, real factories transforming raw data into gold for brands. 3 major advertisers show the benefits they derive from it: personalization of the customer experience and advertising creations, hyper-targeting, optimization of the transformation tunnel, anti-churn mechanics ... The opportunity also to share their experience on the transformation the implementation of such tools, in terms of governance, HR or organization.
Speakers :
Maral zakarian, Head of Digital and CRM - Samsung
Guillaume Planet, VP Digital Marketing & Media Worldwide - Seb Group
David Legendre, Head of Data Management (B2C France) - Engie