With a master's degree in Distribution and Customer Relations from Paris Dauphine University, Lisa Nakam began her career in the United States at InterParfums, then in the Beaumanoir Group in London.
It is with these international experiences that she then joined the family business with the aim of positioning the Jonak brand as a benchmark in fashion, both in terms of product and customer experience.
For 10 years, Lisa Nakam has articulated Jonak's strategy around 2 major axes which are marketing 3.0 by genuinely communicating around the values of the brand and digital as an integral part of evolution in a single ecosystem. A challenge that allows Jonak to reinvent itself while remaining true to its DNA. Present on the footwear market for more than 55 years with nearly a hundred points of sale, Jonak draws its strength from its structure: old which allows it to position itself as an expert in its field and legitimizes its development, national and international, and anchored in the present which gives the brand a full place in the fashion landscape. It is this learned encounter between heritage and innovation that has made it increasingly successful.