"This board allows discussing current digital topics and especially to address the right topics with the right format to capture maximum attention.
We had a real cross-collaboration with different profiles and companies which makes it possible to cover the requirements of all participants of the show.
Some issues often came back and have been taken into account to determine the subject."
"There is a great deal of openness and understanding with the desire to select the digital topics of the moment while avoiding buzz and 'déjà vu' topics .
It is a good mix between very concrete topics and more forward-looking topics.
The great diversity of experts and activity sectors among the committee members makes it possible to cover a large number of digital issues.
Among the topics are business issues such as influence marketing and KPIs, which occupy a key position in the digital business, and also more tech-oriented issues such as AI or augmented reality.
And brand content is always part of the program ... as key success factor to emerge, stand out and ultimately convert."
"A really interesting meeting with a fairly wide panel of marketing managers: mass consumption, more niche markets, pure players, b2b, international or local companies ... Some of the topics clearly stand out, others are more currently discussed issues, in any case we hope that these constructive exchanges will allow all visitors to find answers to the questions they are interested in or which concern them more particularly."