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    • Plenaries
    • Digital Marketing: evolutions and impact on the consumer
    • Converteo: What are the consequences of internalization for media buying?
    • Gameloft: Gamification, what is the role of the video game in advertising?
    • Milky: Most popular social sites, zoom on the evolutions
    • Orixa Media: Marketing automation, combining attribution and audiences
    • Google ads: how to target customers more effectively?
    • Accenture Interactive: Brand content, how to define content leadership?
    • Reputation.com: Digital customer experience, how to constantly improve it
    • #influence Roundtable: Brandvocacy & Kpi
    • Robert Zarader: "The sinews of war is the content"
    • Marketing and commitment: putting people at the center of everything
    • DMP: what are its uses in a marketing strategy?
    • Dolmen: Place of the point of sale in data collection
    • Mazeberry: Attribution model, what use for companies?
    • Altima and Ubisoft: Data tech, customer experience, organizational constraints
    • Gaspard Koenig: "Everyone can decide how their data is used"
    • Content Marketing : What impact on the customer journey ?
    • Product Information: focus on the benefits of Akeneo PIM
    • Allo Media: Call tracker and voice cookie in marketing campaigns
    • Useradgents: Vocal, the impacts and the technological contribution of the assistants
    • SMS and mobility: focus on IBM solutions
    • Persado: AI is at the service of semantic optimization!
    • Marketing and customization: about the Qualifio tool
    • Acquisition: data profiling techniques
    • Data and increased CRM performance
    • Customer feedback: humans in digital strategy
    • Optimise your AdWords campaigns like an expert
    • Customer loyalty and post-purchase strategy
    • SEA and social networks: Zadig&Voltaire success
    • Customer experience: Euler Hermes strategy
    • User experience: the keys to optimisation
    • Internalisation: what impact on organisation?
    • Build customer loyalty with local marketing
    • Tracking: counting discrepancies between tools
    • Influencer Strategy and Ambassador Programmes
    • Marketing affiliation: a lever for digital
    • Customer experience: the impact of Design Thinking
    • Precision Marketing, the brand-retailer partnership
    • Engage end-user with mobile data
    • Consent: focus on ePrivacy regulations
    • E-commerce : top Google and Facebook strategies
    • Data Marketing : optimising data collection
    • E-commerce: What is the value of web content?
    • Cloud: the impact of Salesforce in marketing
    • Customer relationship: what levers can optimise it?
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