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Program

Keynotes

Keynote Braze : How Customer Engagement Is Helping Brands to Retain Customers And Drive Businesses

A cross-channel engagement strategy that combines both in-product messages (like in-app messages) and out of-product messages (like email and push) increases a user’s likelihood to buy and have a positive impact on creating seamless customer experiences

As brands expand and evolve their digital strategies right technology and teamwork can support success for a wide range of businesses, the challenges and opportunities that companies face can differ significantly across verticals. Join us in this session as we discuss the top trends in customer engagement, where do brands excel and where are the opportunities for improvement and we will showcase case studies from exceptional brands.

Magith NOOHUKHAN, Head Evangelist, Braze

Keynote Sinch : Why conversation facilitates relationship excellence?

Do you know anyone who doesn't have a cell phone? Neither do we!

Find out how Sinch helps our clients, including Nespresso, to create ultra-personalized and close conversations on mobile, regardless of the type of messaging, in order to create an omnichannel customer relationship. Thanks to our Cloud platform, we manage messaging, voice and video services, and generate 145 billion engagements per year.

Matthieu GUERINEAU (Sales Director France & Benelux, Sinch) Leila TRAUTMANN (Head of Omnichannel Innovation & Customer Experience, Nespresso) Julien AZARIAN (Head of Business Content & Social Media Customer Care, Nespresso)

Keynote TikTok :Customer experience before customer experience

The customer experience begins on TikTok with the emergence of community commerce, which has become an unavoidable phenomenon on TikTok.

It's a real opportunity for brands to capture the attention of an engaged community. TikTok is at the crossroads of commerce and entertainment with users who will generate actions, buy products, engage around a brand and an audience that creates content around a brand, products, a community that exchanges and generates virality. The platform's users are thus constantly shopping. In fact, 74% of the community claims to have been inspired by TikTok to find a new brand or product. This phenomenon is reflected in the rise of the hashtag #TikTokMadeMeBuyIt, which now has more than 22.6 billion views on the platform.

Keynote presented by Arnaud Cabanis (General Manager Global Business Solution, TikTok) and Fabien Le Roux (Brand Strategy Lead, TikTok).

3 / 5 oct. 2023 Biarritz

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