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Les replays 2023

Published on by Axel Vergnerie - updated on

Experience 3 days of business and talks about customer experience, acquisition, data and AI!


2.00pm - 3.00pm : Opening conference

Location: The Bellevue's Auditorium - Live broadcast at the Casino

Part 1 : Trends around AI, Marketing and Customer Experience

Thomas Husson
Nowadays it's been quite hard to miss all the fuss around generative AI. But how many brands can say they know how to use it? What are the ethical issues around data and CSR? What are the best marketing and customer experience habits on an international scale? To open this conference, Thomas Husson, VP & Principal Analyst, will sum up Forrester's latest studies and figures on AI and Customer Experience before focussing on current trends.With Thomas Husson, VP & Principal Analyst at Forrester

With: Thomas Husson, VP & Principal Analyst at Forrester

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Part 2: IA on the geopolitical stage 

Amal Conférence d'ouverture
With: Mélanie Benard-Crozat, Founder of S&D Magazine and Amal El Fallah Seghrouchni, Executive President of AI Movement - UM6P - Professor @Sorbonne University, Member if the COMEST - UNESCO, Member of the Higher Council for Education, Training and Scientific Research

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6.00pm - 6.30pm : Being an ethical brand in the age of permacrisis

Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz

Florent Levavasseur

More than ever, brands and companies are caught between a rock and a hard place. On the one hand, successive crises have led some to say we have entered a permanent crisis' era. On the other hand, consumers and customers are more attentive and demanding in terms of ethics and transparency.

How can we reconcile these tensions and paradoxes? How can we remain ethical in a time of shock? Are labels like B-corp sufficient to meet current and future expectations?

This will be the basis of our discussion with Florent Levavasseur, Consulting Director - Impacts at Utopies.

Speakers : Guillaume Ledit, Editorial Director, L'ADN and Florent Levavasseur, Consulting Director - Impacts, Utopies

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2:00pm - 2:30pm : 1000 and one ways to get hacked !

Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz

In this exclusive talk, 'ethical hackers' SaxX, ZaX and Doomer will (de)expose the vulnerabilities and attack surfaces to which brands are exposed, and share their quick wins and best practices with the audience. They will also discuss the place and role of white hats in tomorrow's society.

Speakers : Clément Domingo (SaxX), co-founder of the NGO Hackers sans frontières, Brice Augras (ZaX), President and cybersecurity researcher, BZHunt and Victor Poucheret (Doomer), CTO and cybersecurity researcher, BZHunt.

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6.00pm - 6.30pm : Techno buzz word or game changer who's in, who's out ?

Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz

Fabien Aufrechter Conf

Are NFTs a thing of the past? Will generative AI really become mainstream? Should we be afraid of crypto? Is Twitter dead and buried? Where do we really stand with biotech or quantum applications? And more generally: what trends will drive tech in 2023-2024? Fabien Aufrechter, Vivendi's VP web 3.0, will discuss the technological trends that will shape the coming months, as well as upcoming news. It's an opportunity to consider the social and societal impact of the technological solutions and applications soon to hit the market.

Speaker : Fabien Aufrechter, Executive Vice President, Web 3.0, Vivendi

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12:00pm - 12:30pm : Tomorrow's marketing in the light of climate change ?

Location: Room Nive at the Centre de Congrès Le Bellevue

Romain Roy

Studies on climate and biodiversity have been multiplying for several years now. Consumers are becoming increasingly informed, questioning their behaviour and even rethinking their habits in favor of more responsible consumption. But how can and should brands integrate climate issues into their communications and marketing? At a time when all companies are taking climate issues into account in their marketing and communications, where do we draw the line on greenwashing?

Speakers : Romain Roy, CEO, Greenweez, Gilles FICHTEBERG, President of the AACC advertising delegation and Soraya Delwart- Marketing Director/CMO at Tikamoon

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01 / 03 oct. 2024 Biarritz

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