The winners :
/ 2022 :
- CUSTOMER ENGAGEMENT: BETTER USE OF TARGETING, GAMING
MONEY: USERADGENTS FOR SPRING - "MY FIRST VIRTUAL STORE
While the metaverse, web 3 and NFT are at the center of conversations, the Virtual Store aims to become the gateway to a new business for Printemps.
- BRAND DEVELOPMENT: ADVERTISING, BRAND CONTENT, E-REPUTATION, SOCIAL MARKETING, SEO
GOLD: LA HAUTE SOCIÉTÉ PART OF MEDIAKEYS EXPERIENCE FOR SOCIÉTÉ GÉNÉRALE - "BANXUP
To win over Generation Z, Société Générale has chosen to launch a new brand specifically for them.
/ 2021 :
- CUSTOMER COMMITMENT :
SILVER: HAVAS SPORTS & ENTERTAINMENT FOR PUMA - "PUMA MUSIC TOUR
The health crisis has damaged the relationship between artists and their audience. With several music ambassadors, Puma wanted to take strong action to recreate this link.
- BRAND DEVELOPMENT :
MONEY: NATIVE (SOCIALYSE PARIS) AND CANAL BRAND FACTORY FOR MEETIC - "JONATHAN COHEN REIGNITES THE FLAME AMONG 15-34 YEAR OLDS FOR MEETIC
La Flamme, the event series of the fall of 2020, features Marc, played by Jonathan Cohen, an airline pilot in search of love, with a massive dose of second degree.